PASSION PROJECT
WHOLE FOODS
Raise Your Standards
Experiential
Art Direction
Creative Conception
This campaign is a rebellion against additives disguised as “healthy.” Through bold, thought provoking headlines, we’re demanding shoppers attention to prove their health is our #1 priority. By banning 300 ingredients from our shelves we’ve raised the standards.
AD: Wyatt Rector CW: Baylee Foreman
We’re bringing the campaign into the shopping experience, out front of stores and across our website, reminding customers we’re picky so they don’t have to be.
