PASSION PROJECT
KT TAPE
Recovery at Work
Experiential
Art Direction
Creative Conception
For the "everyday athletes" whose physically demanding jobs require strength and endurance, rest is a luxury they can’t afford. KT Tape supports their resilience by helping them recover on the job while keeping their Recovery at Work™.
AD :Wyatt Rector CW : Elly Porter
Unlocking a New Audience
By redefining what an athlete looks like, KT Tape connects with a vast new audience of hardworking professionals who depend on recovery to keep performing every day.
Strategy
We want to reach our audience at their pressure points, on their commute, at work & when actively seeking recovery.
Art Direction
Contrasting colors, bold typefaces, and visual hierarchy form a simplified yet powerful message at first glance:
REST WHEN THE PRESSURE’S ON.
THE CONCEPTION
A look into our process.
VIDEO FORMAT
Rough cut of what this concept could look like in video format.