PASSION PROJECT
TREK ELECTRIC BIKES
Take Charge
Experiential
Art Direction
Creative Conception
Everyone needs a reliable supporter. TREK Electric Bikes give you the extra push to go further than you thought possible.
This campaign is geared toward empowering women to Take Charge™ and reach their professional goals.
A BETTER COMMUTE
We’re targeting commuters feeling cramped in their daily transport to position TREK Electric Bikes as an empowering alternative to reach all your physical and professional destinations.
ACTIVATION
Take Charge
We’re taking this campaign to the hub of motivated professionals, LinkedIn.
TREK is powering women to the top through nationwide networking events and entrepreneurial panels that spark connection and build confidence to blaze their own trail.