Eluum

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AI Powered Memory Management

Website Design

UI / UX Design

Graphic Design

Brand Identity Development

Strategic Positioning

Eluum is an AI powered memory journal. Scattered documentation from social platforms and photos are connected to create memories that you can share and collaborate on to build your life story. I collaborated closely with the C suite to define audience, mission and positioning when Eluum was just an idea.

Eluum was just a a logo, we turned it into an own able brand identity.

We built Eluum’s first impression. A bold, immersive landing page featuring cinematic storytelling and experience graphics to introduce the platform to early investors and customers.

SOCIAL STRATEGY

TARGET AUDIENCE

Young Adults

New Parents

Adventures

The Challenge
Everyone’s story is made of different memories. Eluum needed to be the place people keep them.

Our Approach
We targeted three audiences: young adults, new parents, and adventurers. Each got content built around the moments they value most. We led with real human stories instead of features, all tied to one idea: Be more social. Be less online.

Social Graphics

Platforms: Instagram, Tik Tok, LinkedIn

Mobile app screen showing travel memories with photos of outdoor activities and landmarks, including cyclists in the mountains and a famous rock formation in desert terrain.

Target Audience Young Adults

People enjoying playing and splashing in the ocean water at the beach.

A group of friends enjoying a picnic outdoors, sitting on a blanket with food and drinks, raising glasses in a toast, surrounded by greenery and string lights, with the caption 'Where memories are made.'

Group of friends having a picnic in the park, sitting on a blanket with food and drinks, raising glasses in a toast, trees and string lights in the background.

Target Audience New Parents

Children gathered around a birthday cake at a backyard birthday party with balloons and a 'Happy Birthday' banner.

A woman and a girl baking cookies together in a kitchen, with the girl pressing cookie cutters into dough. The woman is guiding her. The text says 'Where memories are made.'

A man and a young boy playing soccer on a grassy field in a park, with the man kicking the ball and the boy trying to block it. There are trees and other people in the background during a sunny day. The text "Where memories are made." is overlaid on the image.

Target Audience Adventurers

A hiker walking along a mountain trail with a backpack, surrounded by rugged terrain and pine trees, with mountains and a lake in the background.

Camping in Cascade National Park with a person in an orange jacket and an orange tent in a lush green mountain valley at sunrise.

View from inside a green camping tent showing a landscape with mountain range and trees during sunset or sunrise.

Beautiful fall scenery of a multi-tier waterfall in North Bend, Washington, surrounded by colorful autumn trees.

A camping tent illuminated at night under a starry sky, with trees on each side.

Start Your Next Adventure

Rooted in purpose, shaped by vision, driven by results. Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts.

ELUUM